NFC CHIP LABELS
First contact with the product.
Now you won't lose it.
An NFC label is an ordinary sticker with a hidden chip. The customer taps their phone - a page, video, offer opens. You get data: when, where and how often. Remarketing that starts at the moment of first contact with the product.
Works on every iPhone and Android - no app
Change the target URL anytime - no reprinting
Real-time scanning data
Looks like an ordinary premium label - the chip is invisible
Production and personalization in Poland
NFC TECHNOLOGY IN THE LABEL
Small chip.
Big possibilities.
NFC is the same technology as contactless payments on your phone - only instead of a payment terminal, the customer taps their phone to your label. The chip hidden in its structure instantly opens the page you've specified. No app, no scanning, no extra step.
On your side, every tap is recorded - when, where and how many times. This is data that no digital channel has given you before.
Chip: NXP NTAG213 / NTAG215 / NTAG216
Read range: 1-5 cm
Frequency: 13.56 MHz
Memory: 144-888 bytes
Compatibility: iOS 11+ (iPhone 7 and newer), Android 4.4+
Lifespan: over 100,000 write cycles
PROCESS
From label to data - in three steps.
-
1
You order NFC labels
You order NFC labels You configure the label like any other - material, shape, finish, print. The NFC chip is integrated into the label's structure and invisible on the finished product. You give us the target URL - it can be a product page, a campaign landing page or your own NFC management system. -
2
The customer taps - and magic happens
The product reaches the shelf or the customer. When someone taps their phone to the label, the page you've specified opens instantly. No app, no code, no explanation - it works intuitively, because customers know NFC from contactless payments. -
3
You get the data
Every tap is logged: time, location (if the user gives consent), device type, number of unique vs. returning scans. You see which products, in which locations and at what time are tapped most often. And you can launch remarketing precisely to those people - because you already know they held your product in their hands.
INDUSTRY APPLICATIONS
The NFC label works everywhere the customer touches your product.
ALCOHOL & PREMIUM DRINKS
Authenticity verification, extended tasting notes, remarketing to people who scanned the product in store, limited editions with unique content per bottle.
COSMETICS & BEAUTY
Loyalty program, step-by-step usage instructions, a product application video, remarketing to product users who have never visited the online store.
PHARMA & SUPPLEMENTS
An extended leaflet available online without printing, batch and expiry date verification, next-dose reminders, product registration in the warranty program.
HEALTHY FOOD AND ORGANIC
Certificates and documents available with a single scan, recipes and usage ideas, the story of the producer and farm, a loyalty program for regular customers.
GIFTS & EVENTS
A personalized message per recipient, a contest or survey activated at unboxing, product warranty registration, collecting leads from events without paper forms.
INDUSTRY AND B2B
Asset tracking, service documentation available on site, inspection and repair history, health and safety instructions available without printed leaflets.
CASE STUDY · INNUBIO · DIETARY SUPPLEMENTS · POLAND 2025
The label knew when the package was running out.
The ad appeared a day earlier.
Innubio is a Polish dietary supplement brand with a simple philosophy - no unnecessary ingredients, no marketing noise. When they decided on NFC labels, the goal was just as simple: reach customers exactly at the moment their capsules run out. Not a week too late. Not a week too early.
Innubio sells supplements both through its own online store and through a network of brick-and-mortar pharmacies. The problem was classic - customers bought the product, used it for a month and... disappeared. Not because they were dissatisfied. Because no one reminded them to restock at the right moment. Standard remarketing reached people who visited the website - but not those who bought in a pharmacy, who had never been to innubio.com and with whom there was no digital contact whatsoever.
THE SOLUTION
Invisible technology.
Highly visible results.
Every bottle of Innubio supplement received a label with an NFC chip - invisible in the graphic design, present in the label's structure. On first opening the package, the customer tapped their phone and landed on a page with dosage instructions and a short health quiz. A standard remarketing pixel did the rest.
Over the following weeks the system tracked scanning activity - each daily tap on the bottle was a signal that the product was being actively used. Around day 27, when statistically a 30-day package runs out, a remarketing campaign was triggered with a restock offer and a 10% discount on the next order.
RESULTS
Data from the first three months of the rollout.
| Campaign reach | |
| Scan rate on first opening | 6.2% |
| Unique scans (first 3 months) | 1,840 |
| NFC vs standard remarketing | |
| Remarketing campaign CTR - NFC | 4.8% ↑ 5.3× |
| Remarketing campaign CTR - standard | 0.9% |
| Repeat purchase conversion - NFC | 22% ↑ 5.5× |
| Repeat purchase conversion - standard | 4% |
| Effect on the purchase cycle | |
| Average purchase cycle - before | 44 days |
| Average purchase cycle - after NFC | 29 days ↑ −34% |
| NFC remarketing campaign ROAS | 11× |
Want a similar rollout for your brand?
We always knew our product works - but we didn't know exactly when the customer reaches for it. NFC gave us that information and changed the way we think about remarketing. This isn't just another channel. It's data we didn't have before.
You have questions. We have answers.
No. The chip and antenna are embedded in the adhesive or laminate layer – the label looks like any other premium label. You can optionally add an NFC icon or a „Tap with your phone” caption to the design, but it is not required for it to work.
No. Every scan goes through Labelso Scan – our platform that records traffic, location and activity for each label individually. You see full statistics from the first scan, without configuring anything. If you use GA4 or Meta Pixel, Labelso Scan passes the traffic on and the pixel works as it would for an ordinary site visit – remarketing starts automatically. If not – you have all the data in Labelso Scan and need nothing more.
Yes, always. Labelso Scan lets you change the target of any label at any moment – no reprinting, no contacting us. Today it opens the product page, tomorrow a contest, the day after a restock offer. One chip, an unlimited number of changes.
An NFC chip costs a few dozen groszy per unit, depending on the model and print run. At runs of 500+ the unit cost drops significantly.
Standard chips have limitations on metal surfaces. For metal packaging we use „on-metal” class chips with a modified antenna – available on request.
All iPhones from model 7 onward and smartphones with Android 4.4+ (approx. 2013) support NFC natively. Over 95% of smartphones in Poland have NFC.
Absolutely not. NFC works natively in iOS and Android – no app, no settings, no action beyond tapping the phone.
Your physical product can collect digital data.
Start with a single label.
Printed NFC labels – smart self-adhesive labels with an NFC chip
NFC labels are self-adhesive labels with a built-in NFC (Near Field Communication) chip that enables wireless communication between the product and the customer’s smartphone. The chip is invisible – embedded in the label’s structure – and the product looks like any other package with a premium label.
The main use of NFC labels in marketing is offline-to-online remarketing: when a customer scans the NFC label, they land on a destination page where standard tracking mechanisms fire (Meta pixel, Google Analytics, Google Ads tag). The brand can then retarget that person in digital campaigns – knowing that they physically came into contact with the product, which means a higher level of purchase intent than standard ad traffic.
We produce NFC labels on all popular substrate materials – paper, BOPP film, metallized film and PET polyester – with a full range of premium finishes: hot foil, UV varnish, soft-touch matte and embossing. We program the chips to any URL before shipping. We fulfill orders from 100 units, with a production time of 5-8 business days. Order printed NFC labels online through our configurator or contact us about an implementation for your brand.
